About Us

A message from the founder.

Hi beautiful, I’m so glad you’re here. My name is Emma, and I’m the founder of Unfurl Naturals. A space born from my love of clean beauty, slow living, and a desire to do better for ourselves and the planet.

My health journey began in my early twenties, when my hormones were all over the place, my gut was inflamed, and my skin was the first to show it. It sent me down a path of learning about my body, and the toxins hiding in our lives every day. I began looking more closely at what I was putting on my body too. Instead of reaching for the pretty bottles with big claims, I started reading the ingredients on the back, and honestly, it was a wake-up call. After paying more attention I discovered so many beautiful, clean products made right on my doorstep. And I have never looked back. 

Fast forward to 2023. I’d just welcomed my second baby, a little girl. I knew I didn’t want her to face the same imbalances and confusion I did. Like most parents, I wanted to protect her from the toxin-laden products that line so many shelves these days. I want my kids to get it right from the start.

Launched in January 2025, Unfurl Naturals is my third baby. It's a reflection of everything I value: health, honesty, sustainability, and care. I’m not a scientist or an influencer. Just a busy mum who gives a damn. My mission is to raise the standard in beauty and skincare, and to make it simple for Australian families to choose better. 

Every product in my collection is chosen with intention. It must be Australian-made, support small, female-led brands, and use clean, safe ingredients suitable for the whole family. I partner with eco-conscious brands who share a commitment to sustainability.  Choosing post-consumer recycled or refillable packaging and reducing single-use plastics wherever possible.

I believe green beauty isn’t a trend, it’s the future. 

My hope is that every Unfurl Naturals order feels like a gift to yourself and the planet.

Thank you for being here, for choosing better, and for supporting the green beauty movement.